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Contents

  1. Introduction
  2. Information We Collect
  3. How We Use Your Information
  4. Passing On Your Information
  5. Your Rights and Choices
  6. Security
  7. Third-Party Processors
  8. International Transfers
  9. Social Media Sharing
  10. Job Applicants
  11. Cookies and Tracking
  12. Changes to This Policy
Legal

Privacy Policy

Last updated: October 9, 2026

Introduction

The vivantio.com web site ("the Website") is owned and operated by Vivantio Holdings Inc together with its subsidiaries (collectively "Vivantio", "we" or "us"). We take your privacy seriously.

This Privacy Policy explains the steps we take to ensure information about you is kept secure and confidential.

"The Website" as used in this privacy policy means the publicly accessible areas of the web site and does not apply to products offered whether for free or for a fee to which you are granted access under separate terms and conditions.

Vivantio is the data controller in relation to the Website and your personal data.

Our US headquarters (Vivantio Inc, registered in California, corporation number 3300449) registered address is 303 Twin Dolphin Drive, Suite 600, Redwood City, CA 94065, USA.

Our UK headquarters (Vivantio Limited, registered in England, company number 4952363) registered address is Redwood House, Brotherswood Court, Almondsbury, Bristol, BS32 4QW, UK.

Vivantio Ltd is registered with the UK Information Commissioner's Office under Registration Number: ZA164818.

If you have any queries relating to our use of your personal data or any other data protection issues, please contact our Data Protection Officer at info@vivantio.com.

The Information We Collect

We will collect personal information about you which you give to us as part of the Website, for example, in order to obtain a quote, demo or further information on our products and services.

We will periodically review your personal information to ensure that we do not keep it for longer than is necessary.

Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

We do not knowingly collect any personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through our Websites or Services.

Purposes for Which We Use Information About You

We may use your personal information for the following purposes:

  1. to enable you to access and use the Website; and/or
  2. to personalise aspects of our overall service to you; and/or
  3. to communicate with you; and/or
  4. to analyse how you use the Website; and/or
  5. to process a transaction between us and you.

Passing On Information About You

We share your personal information with third parties only where this is needed to provide a product or service you have asked for, where those third parties process it on our behalf (see Third Party Data Processors below), or where you have given your consent. Using the Website does not in itself count as consent.

We do not sell, rent or trade information collected through the Website with third parties for their promotional purposes.

We may disclose information about you in connection with legal proceedings or potential legal proceedings or if otherwise permitted to do so by law.

Access to Personal Data and Choice

Depending on where you live, you have the following rights over your Personal Data:

  • Access: to ask for a copy of the Personal Data we hold about you.
  • Correction: to have inaccurate or incomplete Personal Data corrected.
  • Deletion: to ask us to delete your Personal Data.
  • Restriction: to ask us to limit how we use your Personal Data, for example while a correction is checked.
  • Objection: to object to our use of your Personal Data where we rely on our legitimate interests, including for direct marketing. We will always stop using your data for direct marketing if you object.
  • Portability: to receive Personal Data you have given us in a structured, commonly used format, or have it sent to another organisation.
  • Withdrawing consent: where we rely on your consent, for example for non-essential cookies, you can withdraw it at any time. This does not affect anything we did before you withdrew it. To change your cookie choices, use the cookie settings button shown at the bottom of every page.

To exercise any of these rights, please contact our Data Protection Officer at info@vivantio.com or contact us at our registered address.

If you are unhappy with how we have handled your Personal Data, you also have the right to complain to a data protection authority. In the UK this is the Information Commissioner's Office (ico.org.uk); in the EU, it is the authority in the country where you live or work. We would appreciate the chance to resolve your concern first, so please contact us before you do.

If you no longer wish to receive marketing emails you may unsubscribe or opt-out of receiving them by following the instructions included in the communication or by emailing us at info@vivantio.com.

Security

Keeping information about you secure is very important to us and we take reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information.

However, no data transmission over the internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk.

Third Party Data Processors

We use a number of third parties to process personal data collected from the Website for the purposes stated above.

Google Analytics

We partner with Google Analytics to capture how you use and interact with our website through behavioral metrics. Data is processed by Google LLC. For more information, see Google's Privacy Policy.

HubSpot

We partner with HubSpot to capture how you use and interact with our website through behavioral metrics and form submissions. Vivantio needs the contact information you provide to us to contact you about our products and services. Data is processed by HubSpot Inc. For more information, see HubSpot's Privacy Policy.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Data is processed by Microsoft Corporation. For more information, see Microsoft's Privacy Statement.

Dealfront (formerly Leadfeeder)

We partner with Dealfront to capture how you use and interact with our website and to identify companies visiting our site. Data is processed by Dealfront Group GmbH. For more information, see Dealfront's Privacy Policy.

Google Ads

We use Google Ads conversion tracking and remarketing to measure the effectiveness of our advertising campaigns and to show relevant ads to visitors who have previously visited our website. Data is processed by Google LLC. For more information, see Google's Privacy Policy.

LinkedIn

We use the LinkedIn Insight Tag to track conversions, retarget website visitors, and gather insights about our advertising campaigns on LinkedIn. Data is processed by LinkedIn Ireland Unlimited Company. For more information, see LinkedIn's Privacy Policy.

Meta (Facebook)

We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, and to show relevant ads to visitors who have previously visited our website. Data is processed by Meta Platforms Ireland Limited. For more information, see Meta's Privacy Policy.

Microsoft Advertising (Bing Ads)

We use Microsoft Advertising's Universal Event Tracking to measure the effectiveness of our advertising campaigns on the Microsoft Advertising network. Data is processed by Microsoft Corporation. For more information, see Microsoft's Privacy Statement.

G2

We partner with G2 to track attribution for visitors arriving from G2's software review platform and to measure the effectiveness of our presence there. Data is processed by G2.com Inc. For more information, see G2's Privacy Policy.

Apollo

We use Apollo to identify the companies visiting our website and the pages they view, in order to improve our marketing and sales activities. Apollo's tracking script also uses a third-party identity partner, LiveIntent (LiveRamp), to help match website visitors to known business contacts. Data is processed by ZenLeads Inc. d/b/a Apollo.io. For more information, see Apollo's Privacy Policy.

Capterra (Gartner Digital Markets)

We use Capterra's tracking to measure visits and enquiries that come from our listings on Gartner Digital Markets' software review sites, Capterra, GetApp and Software Advice. Data is processed by Capterra Inc., part of Gartner, Inc. For more information, see Capterra's Privacy Policy.

Storylane

We use Storylane to host the interactive product tours on our website and to measure how visitors use them. Data is processed by Storylane Inc. For more information, see Storylane's Privacy Policy.

Wistia

We use Wistia to host the videos on our website. A video does not load until you choose to play it; Wistia then records playback, for example how much of the video has been watched. Data is processed by Wistia, Inc. For more information, see Wistia's Privacy Policy.

Cookiebot

We use Cookiebot to show our cookie banner and to record your cookie choices, so that we can respect them and demonstrate that we have done so. Cookiebot stores your choice, an anonymised consent ID and the date of your choice. Data is processed by Usercentrics A/S. For more information, see Cookiebot's Privacy Policy.

International Information Transfers

Information that we collect may be stored and processed in and transferred between any of the countries, including the United States, in which we operate in order to enable us to use the information in accordance with this privacy policy.

Social Media Sharing

Some pages include buttons for sharing the page on social networks such as LinkedIn, X and Facebook, or by email. These are plain links: they load nothing from the social network and set no cookies until you click one.

When you click a share button, you leave our website for the social network, and anything you do there is governed by that company's privacy policy.

Job Applicants

If you are making a job application or inquiry, you may provide us with a copy of your CV or other relevant information. We may use this information for the purpose of considering your application or inquiry. Except when you explicitly request otherwise, we may keep this information on file for future reference.

Cookies and Other Tracking Technologies

Vivantio and its partners use cookies or similar technologies to analyze trends, administer the website, track users' movements around the website, and to gather demographic information about the visitors to the Website.

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both session cookies and persistent cookies on the website:

  • Session cookies keep track of you whilst you navigate the website and will be deleted from your computer when you close your browser.
  • Persistent cookies enable our website to recognise you when you visit and will remain stored on your computer until deleted, or until they reach a specified expiry date.

Your cookie choices

When you first visit the Website, a cookie banner asks which types of cookies you are happy for us to use. We group cookies into four categories:

  • Necessary: needed for the Website to work and to keep it secure, for example to remember your cookie choices. These are always on.
  • Preferences: remember choices you make, such as settings that change how the Website looks or behaves.
  • Statistics: help us understand how visitors use the Website, so we can improve it.
  • Marketing: used by us and our advertising partners to measure our campaigns and show you relevant advertising on other websites.

Until you make a choice, and if you decline, we only use Necessary cookies. Preference, statistics and marketing cookies, and the partner tags that set them, are used only if you agree to them.

Where you have not consented to statistics or marketing cookies, Google Analytics and Google Ads may still receive limited signals without cookies, such as the fact that a page was viewed. These signals do not identify you or your device, and Google uses them only in aggregated form to model overall site usage and campaign performance.

You can change or withdraw your consent at any time using the cookie settings button shown at the bottom of every page. Withdrawing consent stops further use of those cookies; it does not affect use before you changed your choice.

You can also block or delete cookies in your browser settings. Blocking all cookies may stop parts of this and many other websites from working properly.

Web beacons, tags and scripts may be used on our Websites or in email or other electronic communications we send to you. These assist us in delivering cookies, counting visits to our Websites, understanding usage and campaign effectiveness and determining whether an email has been opened and acted upon. We may receive reports based on the use of these technologies by our third-party service providers on an individual and aggregated basis.

Changes in This Privacy Policy

We reserve the right to modify this Privacy Statement at any time, so please review it frequently.

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